The Ultimate Guide to Delivering Your Fitness Training Online
With COVID-19 forcing a shake-up in the fitness industry, an online fitness offering has become essential nowadays. At Fitter, we’ve put together The Ultimate Guide to Delivering Your Fitness Training Online so you can learn how to deliver & sell online, reach more clients, and expand your business. And the best part? It’s completely free!
Here’s an overview of what you’ll find inside this awesome FREE guide.
Chapter 1: Identify your “who”
To begin making a name for yourself online, you first need to identify who you are marketing to. In this chapter, we’ll explore different ways to identify your target market.
- Part 1: Why You Can’t Sell to Everyone
- Part 2: How to Identify your Perfect Client
- Part 3: Talking to your Avatar
Chapter 2: Be Discoverable
If you are unable to be found online, you won’t reap the many benefits of taking your business there. Creating your perfect avatar and selling directly to them is one of the best things you can do for your business. But unless you are able to be found online, then there is very little benefit of taking your business online in the first place. In this chapter, we look at how you can become discoverable online.
- Part 1: Think Local
- Part 2: Search Engine Optimisation
- Part 3: Laser Focus on One Area of Social Media
- Part 4: Using an App to Grow Your Business
Chapter 3: Craft an intro offer
There are two benefits to creating a killer intro offer: the first is to raise expectations and position yourself as an expert. The second benefit is that you can use it to collect email addresses and contact information from potential customers. In this chapter, we look at how to craft an intro offer, and why it’s so important.
Chapter 4: Deliver Online
Even if you run an offline business, your customers are going to increasingly want an online presence from you. The future of fitness is a hybrid offering. Earlier, we shared the importance of being discoverable, through SEO, social media and an app. In this chapter, we’ll talk through the benefits of delivering online.
Not only do you want to be found online, but offering your services online allows you to increase your customer base and assist those who can’t reach your in-person services.
Chapter 5: Sell Online
Selling online requires a different skill to selling in-person, but that doesn’t mean it’s more difficult. The online process can actually be easier! Your online presence of a website or app, combined with social media, allows your prospective customers to get to know you and build trust in you before investing. Trust is established and strengthened by things like Google or Facebook reviews, your public social media posts and comments, and testimonials which we’ll explore later. In this chapter, we’ll show you how to piece all this together to sell online.
Chapter 6: Be Shareable
There are many ways to become “shareable”. Social media content, viral videos, infographics. But one of the best ways to do so is to get amazing testimonials from your clients. They’re so important for growing your business, and in this chapter, we’ll take you through how to obtain them.
- Part 1: How to Ask for Testimonials
- Part 2: How to Get Amazing Testimonials
Chapter 7: Be Mobile-Friendly
More and more viewers prefer to enjoy content on a mobile or connected device, and offering an app has shown to increase signups by 20% or more. This is where a trainer can really clean up. Not only can you earn income from your apps, but you can also earn income on your apps! In this chapter, we’ll help you create a business that is mobile-friendly.
Ready to go online?
Getting online may sound like a daunting task, but with our online training guide, you’ll be able to approach getting online with clarity and confidence. You’ll receive actionable steps, coupled with little-known tips & tricks that you can use to expand your training business online.
Register now for your free copy of The Ultimate Guide to Delivering Your Fitness Training Online, and take the next step in your training business.
What is Fitter? Fitter is a multi-purpose health and fitness platform that enables trainers, gyms and influencers to create and deliver workouts, programs and nutritional content to anyone, anywhere. Fitter provides a platform for users to create and distribute their content via their own feature-rich, self-branded web app.
Find out more or sign up for a free account here.
